Trends Report

People Pay For Content; They Just Don't Own It

Why Control Of Digital Subscriptions Is The New Media Battleground

March 4th, 2011
James McQuivey, PhD, VP, Research Director
James McQuivey, PhD VP, Research Director
With contributors:
J. P. Gownder , Annie E. Corbett

Summary

Contrary to the assertions of popular writers or influential hand-wringers, people still pay for content, spending an average of $81 per month to get their favorite media products. But how they pay for content has already begun a fundamental transformation. To thrive, media product strategists must shift to a model in which paid content is more virtual than physical — and more rented than owned. Controlling the flow of digital subscriptions is now the new priority in the digital media world.

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