Save or Share this Report

For B2C Marketing Professionals

Plan Customer-Centric Enterprise Marketing Technology Requirements

Assessment: The Enterprise Marketing Technology Playbook

August 1, 2018

Authors

Playbook icon

This is the Assessment report in The Enterprise Marketing Technology Playbook For 2019.

Why Read This Report

Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. B2C marketing professionals tasked with defining enterprise marketing technology (EMT) requirements must balance multiple stakeholders, elevate channel-specific processes, and integrate products from different vendors. This report provides B2C marketers with a self-assessment tool to guide the development of holistic EMT requirements based on where their firm fits within Forrester's EMT maturity model. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Selecting Marketing Technology Is A Tightrope Act
  • Take The First Step With A Needs Assessment
  • Use The Assessment To Plan Your EMT Strategy
  • Supplemental Material
  • Related Research Documents

Recommended Research