Decision Tool

The Forrester Industry Analyst Relations (FIAR) Program Design Tool

Power AR Program Design With A FIAR Tool

October 17th, 2023
PJ Carter, Senior Analyst
PJ Carter Senior Analyst
Kevin Lucas, Principal Analyst
Kevin Lucas Principal Analyst
With contributors:
Amy Hayes , Luca Lo Scavo , Michael Belden

Summary

The Forrester Industry Analyst Relations (FIAR) Program Design Tool provides a facility for prototyping AR programs with business value baked in. The FIAR model itself is described in the Forrester report Forge Valuable AR Programs With FIAR. Users of this tool must read the report first to understand how they should enter the FIAR ratings and how they can interpret the effectiveness graphs that the tool produces. This tool visually represents alignment of key AR plan components, including business goals, AR objectives, AR metrics as candidates for KPIs, and AR business processes. It also illustrates the plan’s cost-effectiveness, resource-effectiveness, and cost-resource-effectiveness. The included catalogs of AR objectives, metrics, and business processes can be used for examples, brainstorming, and inspiration.

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