Predictions 2016: Personal At Last For B2C Marketers
How Innovative B2C Marketers Will Crack The Contextual Code To Reach And Engage Individuals
November 13, 2015
Why Read This Report
Marketers will face a hypercompetitive 2016 with one more year of digital experience under their belts, easier access to contextual insights, and improved technology. These factors will stimulate more and more mature contextual marketing efforts, which will change media buying, extend the role of marketing automation, and introduce new measurement practices. This brief highlights the 10 key changes B2C marketers should expect as a result in 2016.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Predictions 2016: Personal At Last For CI Professionals
November 13, 2015 | Shar VanBoskirk
Vendor Landscape: Mobile Engagement Automation Solutions
November 22, 2016 | Jennifer Wise
Predictions 2017: Mobile Is The Face Of Digital
November 1, 2016 | Julie A. Ask