Predictions Report

Predictions 2016: Personal At Last For B2C Marketers

How Innovative B2C Marketers Will Crack The Contextual Code To Reach And Engage Individuals

November 13th, 2015
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
Brigitte Majewski, VP, Research Director
Brigitte Majewski VP, Research Director
Luca S. Paderni, null
Luca S. Paderni
With contributors:
Srividya Sridharan , Mary Pilecki , Carlton A. Doty , Matthew Camuso , Matthew Izzi

Summary

Marketers will face a hypercompetitive 2016 with one more year of digital experience under their belts, easier access to contextual insights, and improved technology. These factors will stimulate more and more mature contextual marketing efforts, which will change media buying, extend the role of marketing automation, and introduce new measurement practices. This brief highlights the 10 key changes B2C marketers should expect as a result in 2016.

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