Report

Predictions 2018: Customer Obsessed, Data-Driven Retailers Thrive

November 10th, 2017
With Contributors:
Sam Wolken
and Peggy Dostie

Summary

In a world of hyperadoption — and hyperabandonment — the key to successful retailing in 2018 is obsessing about customer experience. Retailers' greatest hindrance to executing on this vision isn't a lack of will — it's their siloed organization structure

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