Report

Predictions 2020: Customer Insights

Firms Up Their Data And Analytics Game In Pursuit Of Better Customer Understanding
October 30th, 2019
With
Jeremy Vale
and Matthew Izzi

Summary

Insights-driven firms outperform their peers. And in an age when what customers think — and do — matters more than any other factor, the gold rush to customer insights is on. However, the paths to those insights continue to develop as firms seek more soph

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