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For eBusiness & Channel Strategy Professionals

Research Overview: Tech Titans In Healthcare, Banking, And Retail

A Guide To Forrester's Research On The Tech Titans

February 23, 2021


Why Read This Brief

The "tech titans" — Amazon, Apple, Facebook, and Google — are expanding into the healthcare, banking, and retail sectors. They will look to further reorient customer expectations as they take on more industry challenges. This research overview compiles Forrester's coverage of the tech titans to help digital business executives across these sectors inform their strategy by understanding how these new entrants fit into the landscape currently — and how their role is rapidly evolving.

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