Best Practice Tool

Retail Checkout Page Best Practices

Examining The Best Practices Of 15 Leading, Primarily US, Retailers

March 12th, 2020

Summary

An intuitive checkout page is particularly important in the online purchase journey — and could be the difference between a transaction and an abandoned cart. We looked at 14 of the top US retailers and one UK retailer, including Amazon, The Home Depot, and Sephora, across several categories to evaluate best practices for the checkout stage of the customer journey. The accompanying PDF file provides examples of those best practices.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.