Advanced Search

Save Or Share This Report

For Customer Insights Professionals

TechRadar™ For Customer Intelligence Professionals: Customer Loyalty Programs, Q1 2013

January 30, 2013

Primary author headshot

Authors

Why Read This Report

Loyalty technologies play a central role in the execution and differentiation of customer loyalty programs and, more specifically, in driving consumer participation in a program across channels — from earn to burn and all the engagement in between. But with so many different options in the marketplace, understanding the potential impact on consumer behavior and making an investment decision can be difficult. Forrester's TechRadar™ methodology provides a framework to aid decision-makers in prioritizing investments in the tools that underlie a given discipline. This report provides an objective perspective on key loyalty trends, including the investment required, vendor options, and the business value expected.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2495 USD).

Purchase

Table of Contents

  • The State Of Plans For Customer Loyalty Programs
  • Why The Future Of Loyalty Programs Matters
  • Overview: TechRadar For Customer Loyalty Programs
  • Loyalty Programs TechRadar: Knocking On The Door Of Innovation
  • Supplemental Material
  • Related Research Documents

Recommended Research