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For B2C Marketing Professionals

The Capabilities CDPs Need To Deliver Value For B2C Marketers

January 16, 2020


Why Read This Report

The customer data platform (CDP) market continues to evolve, with one notable shift in the last year: Established marketing technology (martech) vendors, such as Adobe, Oracle, and Salesforce, have entered the fray. This report outlines the state of the CDP market today and the critical capabilities that CDPs must develop to meet the current and future needs of enterprise B2C marketers.

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Table of Contents

  • The Plot Thickens: Marketing Clouds Enter The CDP Scene
  • B2C CDPs Must Redefine How Data And Orchestration Connect
  • If You Insist On Using A CDP Now, Here's What You Should Know
  • Recommendations

  • Evaluate B2C CDPs With A Future-Looking Lens
  • Supplemental Material
  • Related Research Documents

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