Wave Report

The Forrester Wave™: Cross-Channel Campaign Management, Q3 2014

The Nine Providers That Matter Most And How They Stack Up

August 28th, 2014
Jason McNellis, null
Jason McNellis
With contributors:
Shar VanBoskirk , Rusty Warner , Cory Munchbach , Samantha Ngo

Summary

In Forrester's 41-criteria evaluation of cross-channel campaign management (CCCM) vendors, we identified the nine most significant software providers in the category — Adobe, IBM, Infor, Pitney Bowes, RedPoint Global, SAP, SAS Institute, SDL, and Teradata — and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.

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