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For Customer Insights Professionals

The Forrester Wave™: Customer Loyalty Solutions For Large Organizations, Q1 2016

The Eight Providers That Matter Most And How They Stack Up

January 4, 2016

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Why Read This Report

In this Forrester Wave™ evaluation of customer loyalty solutions for large organizations, we identified the eight most significant players — Aimia, Bond Brand Loyalty (formerly Maritz Loyalty Marketing), Brierley+Partners, Comarch, Epsilon, ICF Olson 1to1, Kobie Marketing, and TIBCO Software — and researched, analyzed, and scored them. This report details our findings on how well these technology and services vendors fulfill our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their customer loyalty initiatives.

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  • Forrester Wave™: Customer Loyalty Solutions For Large Organizations, Q1 '16

Table of Contents

  • Improving Customer Loyalty Is A Top Priority
  • The Loyalty Market Combats Commoditization
  • New Markets, Delivery Models, And Capabilities Will Drive Growth
  • Customer Loyalty Vendor Evaluation Overview
  • Leading Providers Aggressively Jockey For Position
  • Vendor Profiles
  • Supplemental Material

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