The Forrester Wave™: Customer Loyalty Solutions For Large Organizations, Q1 2016
The Eight Providers That Matter Most And How They Stack Up
January 4, 2016
Why Read This Report
In this Forrester Wave™ evaluation of customer loyalty solutions for large organizations, we identified the eight most significant players — Aimia, Bond Brand Loyalty (formerly Maritz Loyalty Marketing), Brierley+Partners, Comarch, Epsilon, ICF Olson 1to1, Kobie Marketing, and TIBCO Software — and researched, analyzed, and scored them. This report details our findings on how well these technology and services vendors fulfill our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their customer loyalty initiatives.
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Vendor Selection Aids
- Forrester Wave™: Customer Loyalty Solutions For Large Organizations, Q1 '16
Table of Contents
- Improving Customer Loyalty Is A Top Priority
- The Loyalty Market Combats Commoditization
- New Markets, Delivery Models, And Capabilities Will Drive Growth
- Customer Loyalty Vendor Evaluation Overview
- Leading Providers Aggressively Jockey For Position
- Vendor Profiles
- Supplemental Material
The Forrester Wave™: Customer Loyalty Solutions For Midsize Organizations, Q1 2016
January 4, 2016 | Emily Collins
Navigate The Complex Customer Loyalty Ecosystem
February 27, 2016 | Emily Collins
Be A Loyalty Company, Not A Company With A Loyalty Program
January 31, 2017 | Emily Collins