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For Customer Insights Professionals

The Forrester Wave™: Customer Loyalty Solutions For Midsize Organizations, Q1 2016

The Seven Providers That Matter Most And How They Stack Up

January 4, 2016

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Why Read This Report

In this Forrester Wave™ evaluation of customer loyalty solutions for midsize organizations, we identified the seven most significant customer loyalty solutions — 500friends, a Merkle company; Aimia; Clutch; CrowdTwist; DataCandy; Deluxe Corporation; and Inte Q Global — and researched, analyzed, and scored them. This report details our findings on how well each vendor fulfills our criteria and where it stands in relation to other vendor solutions in order to help customer insights (CI) professionals supporting loyalty strategy to select the right partner for their customer loyalty initiatives.

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  • Forrester Wave™: Customer Loyalty Solutions For Midsize Organizations, Q4 '15

Table of Contents

  • Improving Customer Loyalty Is A Top Priority
  • The Loyalty Market Combats Commoditization
  • New Markets, Delivery Models, And Capabilities Will Drive Growth
  • Customer Loyalty Vendor Evaluation Overview
  • Leading Providers Offer Flexible, Fast Solutions
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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