Wave Report

The Forrester Wave™: Email Marketing Vendors, Q1 2012

Responsys, ExactTarget, And Experian CheetahMail Lead The Market

January 20th, 2012
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Dave Frankland , Sarah Glass , Sarah Takvorian

Summary

In Forrester's 37-criteria evaluation of email marketing vendors, we identified the six significant providers in this category — Epsilon, ExactTarget, Experian CheetahMail, Responsys, StrongMail, and Yesmail Interactive — from a pool of 48, and researched, analyzed, and scored them. This report details our findings about how each vendor measures up and plots where they stand in relation to each other to help interactive marketers select the right partner for their email marketing efforts.

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