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For Customer Insights Professionals

The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014

The Eight Providers That Matter Most And How They Stack Up

October 21, 2014


Why Read This Report

In Forrester's 46-criteria evaluation of enterprise marketing software suite (EMSS) vendors, we identified the eight most significant software providers in the category — Adobe, IBM, Marketo, Oracle,, SAP, SAS Institute, and Teradata — and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their enterprise marketing software needs.

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  • Forrester Wave™: Enterprise Marketing Software Suites, Q4 '14

Table of Contents

  • The BT Agenda Increases The Importance Of Marketing Technology
  • Enterprise Marketing Software Suite Evaluation Overview
  • The EMSS Category Is Dynamic And Early In Its Evolution
  • Vendor Profiles
  • Supplemental Material

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