Wave Report

The Forrester Wave™: Loyalty Program Service Providers, Q4 2013

The Eight Providers That Matter Most And How They Stack Up

October 30th, 2013
Emily Collins, VP, Research Director
Emily Collins VP, Research Director
With contributors:
Shar VanBoskirk , Carlton A. Doty , Samantha Ngo

Summary

Forrester identified the eight most significant customer loyalty service providers — Aimia, Brierley+Partners, Connexions Loyalty, Epsilon, Kobie Marketing, Bond Brand Loyalty (formerly Maritz Loyalty Marketing), Olson 1to1, and Tibco Loyalty Lab — to evaluate in our 61-criteria evaluation of the category. This report details our findings about how well each vendor meets marketer needs for customer loyalty program strategy, technology, and execution and where they stand in relation to each other. Forrester updated this report in May 2014 to reflect a change to a company name.

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