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For B2C Marketing Professionals

The Forrester Wave™: Marketing Resource Management, Q1 2020

The 12 Providers That Matter Most And How They Stack Up

March 5, 2020

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Why Read This Report

In our 32-criterion evaluation of marketing resource management (MRM) providers, we identified the 12 most significant ones — Allocadia; Aprimo; BrandMaker; Contentserv; HCL Technologies; inMotionNow; NewsCred; Percolate, a Seismic Company; SAP; SAS; Wedia; and Workfront — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketers select the right one for their needs.

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Table of Contents

  • MRM Solutions Orient Toward Outcomes Rather Than Tasks
  • Evaluation Summary
  • Vendor Offerings
  • Vendor Profiles
  • Evaluation Overview
  • Supplemental Material
  • Related Research Documents

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