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The Future Of Apple Inc.

By 2013, Apple's Product Mix Will Make It A Credible Hub Of The Digital Home

May 22, 2008

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Why Read This Report

Consumer product strategists frequently ask Forrester how Apple's product strategy will evolve: What will Apple's product portfolio look like five years from now, and how is Apple preparing for that future today? Forrester notes that Apple has completely remade itself from a PC maker to a consumer devices and digital music leader over the past eight years — thus setting the precedent for additional radical change over the next five. While there are a number of speculative industry hypotheses for the future of Apple — including scenarios like Apple as a media pure play or Apple as the "American Sony" — Forrester sees a future that ties together many of these hypotheses into a coherent consumer product strategy: Apple will aim to become the hub of the digital home, offering eight key products and services to connect PCs and digital content to the HDTV-stereo audio-visual infrastructure in consumers' homes. To fulfill this strategy, we predict that Apple will launch new products, re-engineer the Apple Store, and expand into in-home installation services.

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Table of Contents

  • How Far From The Tree Will This Apple Fall?
  • Apple Will Become The Hub Of The Digital Home
  • WHAT IT MEANS

  • Apple Will Become An Elegant, High-End Digital Home Provider By 2013
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