Trends Report

The New Agency Operating Model For Brands

Follow A Four-Step Plan To Realign Your Agency's Value Around The Customer

April 6th, 2017
Brigitte Majewski, VP, Research Director
Brigitte Majewski VP, Research Director
Sarah Sikowitz, null
Sarah Sikowitz
With contributors:
Keith Johnston , Stephanie Liu , Carlton A. Doty , Christine Turley

Summary

The marketer and agency relationship is broken. Before selecting yet another agency that will ultimately disappoint, marketers need to take an outside-in approach that prioritizes customer strategy, experience delivery, and marketing performance over rote agency assignments. Read this report to learn the four-step process B2C marketers must follow to adapt their agency investments to the age of the customer.

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