The Next Act For Usage-Based Car Insurance
US Insurers Strive To Kindle Demand Among Tepid Buyers
June 16, 2014
Why Read This Report
Smart devices, smartphones, and smart cars are converging to create what should be a smart insurance choice for safe drivers and their insurers: usage-based insurance (UBI). The policy option is a win-win for the insured and the insurer: Customers pay lower premiums and improve their driving while insurers attract safer and lower-risk drivers. With such a great value proposition, it's not surprising that Americans are interested in usage-based coverage. What is surprising is how few US consumers have actually bought it. This report examines American consumer interest and adoption of usage-based car insurance and the obstacles to purchase, many of which point directly to insurance eBusiness failings.
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Table of Contents
- Americans Want Usage-Based Insurance; They're Just Not Buying It
- Usage-Based Car Insurance Improves Insurer Profits And Retention
- Usage-Based Insurance Sales Are Hampered By eBusiness Failures
- It's Time To Redesign Usage-Based Digital Sales Strategies
- Supplemental Material
- Related Research Documents