Save or Share this Report

For eBusiness & Channel Strategy Professionals

The State Of Canadian Online Retail — 2013

April 24, 2013

Primary author headshot

Authors

Why Read This Report

Forrester has partnered with Canada Post and Shop.ca to evaluate the changing trends in online retail in Canada. On paper, the Canadian online retail market has been going through a renaissance, fueled by a proliferation of localized stores and cross-border shipping options from US and international brands. Furthermore, Canadian brands, reacting to the growing number of incursions by foreign competitors, have doubled down on their own eCommerce strategies. Despite all this progress, the unfortunate truth is that online shopping in Canada still falls far short of consumer expectations. For this report, we surveyed 1,103 Canadian online shoppers to understand why.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Canadian Retailers Have Improved But Still Have A Long Way To Go
  • The Grass Is Greener Across The Border
  • WHAT IT MEANS

  • This Is The Last Wakeup Call For Canadian Retailers
  • Supplemental Material
  • Related Research Documents