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The State Of The US Grocery Shopper — COVID-19

US Grocery Shopper Behaviors In The New Normal

December 22, 2020


Why Read This Report

Throughout waves of shutdowns and fears that the coronavirus pandemic has resurged, one place where online adults still show up is in grocery stores. In this way, the pandemic has essentially handed the grocery industry a golden ticket — as long as grocers update their existing in-store and (as yet often fledgling) digital capabilities. To truly take advantage of the sector's success, grocery store executives need to understand how their customers' expectations and behaviors around grocery shopping have changed in the short term and how they will evolve in the long term.

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Table of Contents

  • COVID-19 Has Changed The Way US Customers Grocery Shop
  • Recommendations

  • Customers Are Clear About What They Want; Retailers Must Deliver
  • What It Means

  • Some New Grocery Shopping Behaviors May Stick Longer Term
  • Supplemental Material
  • Related Research Documents

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