Trends Report

The State Of The US Grocery Shopper — COVID-19

US Grocery Shopper Behaviors In The New Normal

December 22nd, 2020
With contributors:
Fiona Swerdlow , Scott Compton , Peggy Dostie


Throughout waves of shutdowns and fears that the coronavirus pandemic has resurged, one place where online adults still show up is in grocery stores. In this way, the pandemic has essentially handed the grocery industry a golden ticket — as long as grocers update their existing in-store and (as yet often fledgling) digital capabilities. To truly take advantage of the sector’s success, grocery store executives need to understand how their customers’ expectations and behaviors around grocery shopping have changed in the short term and how they will evolve in the long term.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.