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For CIOs

Understand The Differences Between EX And CX

Energize EX Improvement With Confidence And Clarity

June 22, 2020

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Why Read This Report

Many firms run their employee experience (EX) programs using the same tools and methods that they use for their customer experience (CX). While doing this is convenient, it misses a critical point — serving employees is fundamentally distinct from serving customers. In this report, we help CIOs understand precisely how EX is unique and offer guidance about how to build and manage it differently.

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Table of Contents

  • EX Programs Face Unique Obstacles, Require Custom Solutions
  • Foundational Differences Separate EX And CX
  • Entrenched Organizational Dynamics Work Against Great EX
  • Engagement Must Be The Primary Goal Of Your EX Program
  • What It Means

  • Investing In EX Will Generate Long-Term Business Benefits
  • Supplemental Material
  • Related Research Documents

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