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For Customer Insights Professionals

Understanding The Psychology Of Technology Adoption With A Multimethodology Approach

A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

September 19, 2014

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Why Read This Report

Forrester has been studying the life cycle of consumer technology adoption since the inception of our Consumer Technographics studies in 1997. Over the years, the pace of innovation has accelerated exponentially and today, consumers' decisions to adopt new technology are quicker, more complex, and increasingly contextual. At the same time, the traditional single-source data methodologies of yesteryear have given way to modern research techniques that offer dynamic views into the fundamental drivers of consumer behavior. This report leverages Forrester's Technographics 360 multisource research approach to offer customer insights (CI) professionals a comprehensive view of how and why consumers adopt new technology, using the example of wearable devices as a case study.

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Table of Contents

  • Behavioral Intention Alone Is Not Enough To Predict Tech Adoption
  • Tech Adoption Is Instead A Function Of Consumer Needs In Context
  • RECOMMENDATIONS

  • Take A 360-Degree View To Understand/Predict Tech Adoption Behavior
  • WHAT IT MEANS

  • Multifaceted Insights And Diverse Analytic Skills Drive Understanding
  • HOW FORRESTER CAN HELP

  • Technographics 360 Delivers A Comprehensive View Of Your Consumers
  • Supplemental Material
  • Related Research Documents

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