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For CMO Professionals

Vendor Landscape: The Emerging Revolution In Brand And Experience Measurement

Understand Your Customer’s Complete Life Cycle

July 5, 2016

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Why Read This Report

With changing consumers and an expanding digital tool set, brand measurement is ready for a revolution. Forward-looking CMOs recognize this opportunity and are evolving their traditional tracking approaches to build a richer, more actionable understanding of consumers' perception across the customer life cycle. Read this report to understand the key trends, vendors, and tools in brand and consumer measurement and to investigate how social listening intelligence can help you. This is an update to a previously published report; Forrester has revised it to factor in new data for relevance and accuracy.

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Table of Contents

  • CMOs Must Reinvent Brand Measurement In The Age Of The Customer
  • Four Disciplines Define Brand Measurement
  • An Expanding Vendor Landscape Offers More Choice
  • Recommendations

  • Make Your Brand Measurement Tool Work Harder
  • Supplemental Material
  • Related Research Documents