Trends Report

Who Does Mobile Commerce Well In The World's Largest eCommerce Market?

Lessons From The Top Six eCommerce Retailers In China

January 15th, 2016
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Di Jin, null
Di Jin
With contributors:
Xiaofeng Wang , Michael Barnes , Bill Nagel

Summary

Mobile shopping has gained considerable momentum in China, but many retailers are still not ready to deliver good shopping experiences. Many retailers intend to upgrade their mobile commerce sites more frequently in the hope of increasing mobile sales. We applied Forrester's retail mCommerce functionality benchmark to evaluate the top six eCommerce retailers' mobile sites. eBusiness pros can use this analysis to optimize mobile-enabled commerce strategies and deliver superior mobile shopping experiences.

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