Best Practice Report

A Four-Step Approach To Optimizing Offering Launches In Regions

January 27th, 2023
Mavis Liew, Executive Partner and Principal Analyst
Mavis Liew Executive Partner and Principal Analyst
Beth Caplow, VP, Principal Analyst
Beth Caplow VP, Principal Analyst
Barry Vasudevan, VP, Principal Analyst
Barry Vasudevan VP, Principal Analyst
With contributors:
Frederic Giron , Amy Hayes , Melvin Tan , Bill Nagel

Summary

Grappling with multiple product launches can take a toll on regional marketing teams. Understanding the various product innovations and the problems they solve is difficult enough, but finding resources to support launches across diverse countries adds even more complexity. A four-step process that starts with understanding the market impact of each launch can make it easier for typically strapped regional field marketers to handle multiple product launches in regions with diverse markets.

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