Best Practice Report

A Four-Step Approach To Optimizing Offering Launches In Regions

 and  four contributors
Jan 27, 2023

Summary

Grappling with multiple product launches can take a toll on regional marketing teams. Understanding the various product innovations and the problems they solve is difficult enough, but finding resources to support launches across diverse countries adds even more complexity. A four-step process that starts with understanding the market impact of each launch can make it easier for typically strapped regional field marketers to handle multiple product launches in regions with diverse markets.

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