Best Practice Report

A Guide To Analyst Relations For Product Managers And Portfolio Marketers

January 1st, 2018

Summary

In B2B, securing industry analyst mindshare is critical to getting products and solutions noticed. According to the 2019 B2B Buying Study, B2B buyers rely on analyst reports throughout the buying process and meet regularly with analysts to understand how their peers are solving challenges. Engaging in dialogue with analysts throughout the product commercialization and lifecycle process enables product managers and portfolio marketers to deliver stronger products that enjoy more visibility. In this report, we share suggestions for analyst engagement activities during each stage of the Product Marketing And Management (PMM) Model.

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