Best Practice Report

A Guide To Analyst Relations For Product Managers And Portfolio Marketers

January 1st, 2018


In B2B, securing industry analyst mindshare is critical to getting products and solutions noticed. According to the 2019 B2B Buying Study, B2B buyers rely on analyst reports throughout the buying process and meet regularly with analysts to understand how their peers are solving challenges. Engaging in dialogue with analysts throughout the product commercialization and lifecycle process enables product managers and portfolio marketers to deliver stronger products that enjoy more visibility. In this report, we share suggestions for analyst engagement activities during each stage of the Product Marketing And Management (PMM) Model.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.