“An Exercise In Crisis Management”: URBN Reveals The Challenges And Benefits Of Responding To COVID-19 In Its Q1 2020 Earnings Call

Retail quarterly earnings calls for Q1 2020 (January through March) run from April through June. In this series, we share the highlights of earnings calls from the major brands to help digital business professionals understand the initial impact of COVID-19 on retail and brand businesses, particularly in the US. For URBN, COVID-19 was an “exercise in crisis management.” Despite seeing eCommerce growth, URBN had to take cost-cutting measures, including furloughing some staff and reducing planned capital spending.