Applying The B2B Process Chain To Marketing

One of the most disruptive flaws in B2B marketing is the absence or poor definition of processes. Poor process inflicts pain across the marketing function and diminishes its ability to deliver value to internal and external customers. The Forrester B2B Process Chain Framework identifies seven categories of B2B processes: strategize, plan, design, build, deploy, measure, and optimize. This report visualizes the sequencing and intersection of marketing processes across the seven categories in the B2B Process Chain, offering comprehensive analysis and valuable insights to help organizations achieve greater success.