Summary
Analyst relations (AR) people are weighing the opportunities and threats posed by social media, but many take a backward approach to developing a social AR strategy and begin with technology-driven fears, questions, and constraints such as “Where will I find the bandwidth and tools to follow blogs?”, “How would I use Twitter?”, and “Too few of my analysts use social media.” This report explains how you can build an effective social AR strategy using the POST (people, objectives, strategy, technology) methodology instead.
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