Summary
Business buyers at B2B firms in Asia Pacific (APAC) are focusing on environmental sustainability and diversity, equity, and inclusion (DEI) as business priorities more than the rest of the world. These buyers realize that being environmentally conscious and inclusive can deliver benefits like attracting diverse talent, driving positive social change, improving competitiveness, and accelerating innovation. This can influence their decisions of how, what, and from whom to purchase. This is a snapshot of Forrester’s data on the attitudes of B2B purchase influencers in APAC and the rest of the world about prioritizing DEI and sustainability.
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