Trends Report

Assess Your Recovery Potential

Use The Pandemic Assessment To Identify Your Company's Mode

October 5th, 2020
With contributors:
Keith Johnston , Nick Monroe , Lexie Lawhon , Shayna Neuburg


The COVID-19 pandemic and accompanying recession are rewriting the norms and behaviors for every person, family, brand, and business. Whether struggling or soaring, companies must better understand the forces driving their commercial destinies. Marketing and technology leaders should read this report and take Forrester's pandemic assessment to determine which mode their company operates within and how to set the stage for recovery.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.