B2B CX Outcome-To-Action Templates

Plan CX Actions That Increase Revenue, Reduce Cost, And Improve Resilience

April 12th, 2022
With contributors:
Judy Weader , Harley Manning , Clarissa Skinner , Daniel Portillo , Shayna Neuburg


B2B customer experience (CX) leaders must align their activities to high-level business outcomes. This tool helps CX leaders ideate and communicate how CX actions have an impact on the key revenue, cost, and resilience outcome metrics in their organization.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.