B2C Marketing Objectives And Key Results (OKR) Template

February 9th, 2023

Melissa Bongarzone Researcher

Cole Walsh Researcher

Tina Moffett

With contributors:

Emily Collins , Benjamin Nagle , Christine Turley

Summary

In Forrester’s Marketing Survey, 2022, one-fifth of B2C marketing decision-makers said a lack of defined marketing metrics to measure success is their biggest challenge to marketing execution. Linking objectives and key results (OKRs) is a goal-setting and tracking methodology that aligns teams with organizational goals. B2C marketing executives can use OKR frameworks to link objectives and key results to the metrics that matter and build consensus on marketing measurement methods throughout the customer lifecycle. Use our OKR tool to measure marketing outcomes and identify how to plan and deliver effective marketing efforts across your customer’s entire journey.

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