Best Practice Report

Building And Using A Program Plan On A Page

How To Capture And Share The Output Of Program Planning

October 15th, 2021
With contributors:


Many B2B organizations struggle with establishing a centralized marketing planning process with alignment across marketing, sales, and product stakeholders. Organizations can mitigate challenges with collaboration, transparency, and communication with best-practice processes and tools. In this report, we describe how a program plan on a page is a structured yet flexible approach to capturing the output of program planning, using the Forrester Marketing Program Planning Framework to align stakeholders and execution teams on a program.

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