Model Overview Report

Building Knowledge Components For High-Impact Revenue Enablement

Step Four Of The Forrester Knowledge Enablement Model

February 7th, 2022
John Buten, Principal Analyst
John Buten Principal Analyst
Barry Vasudevan, VP, Principal Analyst
Barry Vasudevan VP, Principal Analyst
Paul Ferron, VP, Research Director
Paul Ferron VP, Research Director
With contributors:
Amy Hayes , Barbara Winters , Beth Caplow , Katie Fabiszak , Sara Corey , Drew Zalucky

Summary

Building knowledge components is at the heart of portfolio marketing’s responsibilities for revenue enablement. The portfolio marketing team must plan knowledge assets that consider the organization’s overall enablement strategy and the needs of learners and enablement roles. Planning and building knowledge components is a collaborative activity — involving sales, other marketing functions, partner enablement teams, and subject matter experts (SMEs) in product management and customer-facing roles. This report explains how to plan and manage the creation of knowledge components, which is the fourth step of the Forrester Knowledge Enablement Model.

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