Report

Buyer Insights: Technology Industry — Introduction

December 10th, 2021
With contributors:

The Forrester 2021 B2B Buying Survey asked B2B buyers from around the world about their purchases to gain insights about their buying behaviors and preferences. This report provides findings from 276 responses from B2B buyers in the technology industry. By combining findings from the B2B Buying Survey with their own research, organizations can create detailed persona profiles and buyer’s journey maps for their buyers to use in the development of campaigns, content, and nurture streams.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.