Campaign Workbook: Phase Four — Plan Campaign

Forrester has several reports that guide campaign implementation (see Introducing The Forrester Campaign Implementation Process, Introduction To Campaign Implementation, Building Campaign Messaging And Content Strategy, and Introducing The Forrester Campaign-Plan-On-A-Page Template).This report contains instructions for completing the campaign planning phase and describes the following topics: campaign execution teams, buyer prioritization and journey maps, program family mix, budget updates, content audit, and plan on a page.