Capture, Connect, And Leverage Buying Group Signals In Demand Programs

Recognizing Signals In The Context Of A Buying Group
August 13th, 2021
With Contributors:
Kerry Cunningham
and Isabel Montesdeoca


In this report, we share how connecting and leveraging buying group signals enables B2B marketers to inform the design of demand programs and move buying groups associated to opportunities through the B2B Revenue Waterfall.

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