Case Study

Case Study: Building An Outcomes-Driven Onboarding Program To Impact Sales Productivity At ADP

November 7th, 2023
Jennifer Bullock, null
Jennifer Bullock
With contributors:
Mike Pregler , Justin Ferguson , Kate Pierpont


Forrester’s research shows that onboarding is critical to driving sales productivity and rep retention and requires invested leadership, role-specific performance goals, and a structured learning roadmap. ADP recently partnered with Forrester analysts to rebuild their onboarding program to specifically address a decline in their sales KPIs. This case study illustrates how focused onboarding content, key stakeholder alignment, and strategic use of integrated technology and tools can significantly impact sales rep productivity and regain rep confidence to influence retention.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.