Summary
Customer experience (CX) transformation is a team sport. CX Quick-Start Stakeholder Personas help CX professionals understand how they can collaborate with internal stakeholders in terms of business objectives, aligned metrics, shared work, and collaboration strategies. The personas comprise 15 functional areas: marketing; product; sales; digital; design; customer insights; customer service; IT; HR; customer success; field service; legal and compliance; finance; manufacturing and operations; and continuous improvement.
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