Best Practice Report

Data Deprecation Requires A Marketing Measurement Renovation

Update Tactical Marketing Measurement And Data Tracking Methods With A Flexible Mindset

March 7th, 2023
Tina Moffett, Principal Analyst
Tina Moffett Principal Analyst
With contributors:
Emily Collins , Benjamin Nagle , Drew Zalucky

Summary

Data deprecation makes it difficult to track and extract marketing performance data from digital marketing, advertising, and mobile ecosystems. Limited data access impacts most tactical marketing measurement methods, which presents challenges to B2C marketers trying to understand which strategies are driving growth for the business. This report offers best practices for updating your mindset and the organization’s methods for marketing measurement.

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