Summary
Application development and delivery pros need to put the risks of digital fragility on their radar — and devise an action plan. The risk of losing digital knowledge and brand assets to format or storage obsolescence, vendor abandonment of apps or sites, or broken links is real. Organizations with a deep sense of corporate mission and history invest in long-term preservation efforts, including funding a digital archives team. Make it someone’s job to care about long-term accessibility of digital information. Protecting digital brand assets not only helps provide evidentiary pillars for narratives that support customer and employee experiences but also helps protect IP and trademarks. Read the “ Digital Fragility: The Ticking Time Bomb Within Enterprises” Forrester report.
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