Trends Report

Digital Go-To-Market Review: Apparel And Shoe Brands, Q2 2021

Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

June 25th, 2021
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Madeline Cyr, Researcher
Madeline Cyr Researcher
With contributors:
Fiona Swerdlow , Taylor Hansen

Summary

Direct-to-consumer (DTC) sales are now table stakes for apparel brands. Because so many apparel brands sell through both traditional and online retail channels, a strong selling presence on a brand's owned digital properties means clear and detailed product detail pages as well as strong governance for product distribution and pricing. Forrester's Digital Go-To-Market Review evaluated 27 apparel brands across attributes essential to DTC operations and found seven brands are best in class.

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