Predictions 2022: Digital Trust

Whether it’s expanding into adjacent markets, bringing anticipatory experiences to customers, maximizing employee productivity with data, or rolling out a disruptive business model powered with blockchain-based identity, no digital initiative has a chance of success without the trust of customers, employees, and partners. And in areas where every stakeholder is demanding action, like environmental sustainability and diversity, equity, and fairness, technology can drive empathy, integrity, accountability, and transparency — key levers for trust. In this report, we explore Forrester’s predictions for digital trust in 2022.