Case Study

Drive More B2B Conversions With Rich Media

September 9th, 2022
With contributors:
Rick Parrish , Ananya Suresh , Shayna Neuburg

Summary

As business buyers demand more reliable digital experiences, B2B providers must deliver more than blocks of text and PDFs on their commerce sites. Images and video are among the most engaging forms of online content; they can illustrate complex product features and functionality and create human connections with buyers. This report details the different types of rich media content — including spin images, video, 3D models, and augmented reality — and explores how customer experience (CX) leaders can use them to instill trust and purchase confidence at all stages of the buyer journey.

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