Vision Report

Employer Branding Is Marketing’s New Frontier

May 11th, 2022
With contributors:

Summary

As attracting and retaining talent becomes ever more challenging, employer branding is front and center on the CEO’s agenda. CMOs have a vital role to play in advancing this initiative. This report describes how marketers can work with their cross-functional partners to elevate employer branding by utilizing best practices from their marketing toolkit.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.