Employer Branding Is Marketing’s New Frontier

May 11th, 2022

Dipanjan Chatterjee VP, Principal Analyst

With contributors:

Mike Proulx , Ian Bruce , Katy Tynan , David Brodeur-Johnson , James McQuivey, PhD , Alex Schanne , Nick Monroe , Peter Harrison

Summary

As attracting and retaining talent becomes ever more challenging, employer branding is front and center on the CEO’s agenda. CMOs have a vital role to play in advancing this initiative. This report describes how marketers can work with their cross-functional partners to elevate employer branding by utilizing best practices from their marketing toolkit.

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This report is available for individual purchase ($1495).

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