How To Report

Evaluating Industries For Growth Opportunities

January 1st, 2018


When considering a new industry, it is important to consider multiple aspects of the industry beyond revenue such as fit and buying center alignment to ensure a sound basis for developing a market entry strategy. A process for identifying and sizing sub-verticals evaluating them based on synergies as well as revenue oppportunity will bring consistency to market evaluation and alignment among key decisionmakers. In this report, we provide a four-part methodology for segmenting and prioritizing industry subverticals to maximize growth.

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