When considering a new industry, it is important to consider multiple aspects of the industry beyond revenue such as fit and buying center alignment to ensure a sound basis for developing a market entry strategy. A process for identifying and sizing sub-verticals evaluating them based on synergies as well as revenue oppportunity will bring consistency to market evaluation and alignment among key decisionmakers. In this report, we provide a four-part methodology for segmenting and prioritizing industry subverticals to maximize growth.