Evaluating Industries For Growth Opportunities

January 1st, 2018

Beth Caplow VP, Principal Analyst

Amy Hayes VP, Research Director

John Buten Principal Analyst

With contributors:

Katie Fabiszak , Barry Vasudevan , Barbara Winters , Paul Ferron

Summary

When considering a new industry, it is important to consider multiple aspects of the industry beyond revenue such as fit and buying center alignment to ensure a sound basis for developing a market entry strategy. A process for identifying and sizing sub-verticals evaluating them based on synergies as well as revenue oppportunity will bring consistency to market evaluation and alignment among key decisionmakers. In this report, we provide a four-part methodology for segmenting and prioritizing industry subverticals to maximize growth.

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