Summary
When considering a new industry, it is important to consider multiple aspects of the industry beyond revenue such as fit and buying center alignment to ensure a sound basis for developing a market entry strategy. A process for identifying and sizing sub-verticals evaluating them based on synergies as well as revenue oppportunity will bring consistency to market evaluation and alignment among key decisionmakers. In this report, we provide a four-part methodology for segmenting and prioritizing industry subverticals to maximize growth.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.